March 5, 2010
Does Internet Democratize the Consumer? Is privacy a concern?
In modern society, Internet gives us more freedom to make choice when we are browsing the websites. There are lots of options out there while consumers purchasing something they need on the Internet or through other types of media. Internet as the most brilliant invention of the century, many companies take the advantage to promote and sell their products or services because they know that no other media can compare with Internet to have huge impact on consumer and bring them considerable profit.
It’s true that Internet does democratize consumer which it really does a great job to move people’s lives to a better level. However, does it mean that more freedom is better? Before the emergence of the Internet, it’s much easier for consumer to make a simple decision to get what they want. Because they are quite well know that which product or service can actually maximize their needs and satisfaction. The era of information comes and situation changes. Being a digital native, Internet means a lot to our lives. It’s not always a good thing for consumer to face thousands kinds of brands and millions of products when they are making choice. Some one might think more freedom and choices, why not? Sometimes it could be a problem to confuse consumer. It seems that consumer is in a better position but it turns out to be an illusion in the end. No one would like to waste time on making choice every day.
I believe that most of us have personal page such as facebook or twitter to keep in touch with others. We have to set up account and fill in personal information which means the profile shows detail information to everyone. That could be a privacy concern if someone just takes your private info with purpose. Since we are among the social networking, our real private info makes us look “naked” before others which is the other side of a coin.
Thomas Lin said,
March 11, 2010 at 11:03 pm
Indeed, in the modern markets, the more choices there are for consumers to decide, the less satisfaction they will receive after buying what they wanted.